Pinterest bans excess weight-decline advertisements: Overall body acceptance is in, BMI is out

Pinterest mentioned it is banning all excess weight-decline adverts from its platform beginning July 1, describing itself as the 1st main social media provider to do so. The company reported the new policy “embraces body acceptance” at a fragile time for lots of persons as they emerge from the pandemic.

The business noted the coverage is an expansion of its suggestions that experienced beforehand banned human body-shaming and risky body weight-loss solutions. The new ban goes various methods past that by prohibiting any body weight-reduction language or imagery, testimonials about weight loss and references to human body mass index, or BMI, between other content.

The selection comes amid a broader human body-positivity motion that is aimed at accepting people of all measurements. But Pinterest also famous that its ban on excess weight-loss ads comes as the U.S. emerges from the pandemic, and that there has been a “steep increase in harmful taking in routines and having ailments in young men and women considering that the COVID-19 pandemic started out past calendar year.”

“Several are now experience added strain as they seem to rejoin their social circles in person for the to start with time in 15 months,” Pinterest claimed in its assertion.

The business reported it formulated the plan with the Nationwide Consuming Conditions Association, with the organization’s interim CEO, Elizabeth Thompson, saying the coverage prioritizes the psychological well being of Pinterest consumers. Thompson extra that she hopes the plan sparks other social media platforms to choose very similar actions. 

Even so, a look for for “excess weight loss” on Pinterest on Friday introduced up an ad for a “metabolic strengthen” health supplement and an ad for bodyweight-reduction method Noom. There have been also lots of posts from customers about how to reduce excess weight.

A 2020 review discovered that topics with feeding on problems in the U.S. were concerned around “publicity to harmful social media” linked to COVID-19-related excess weight attain. Searches for phrases this kind of as “system neutrality” and “end physique shaming prices” are up far more than 5 occasions considering that a year ago, Pinterest claimed.